I, for one, am cheap so paying anything extra to have it delivered makes me take a step back and think about my intended purchase just a little bit longer. Unless of course it's for one tiny, amazingly brilliant item* that I can't live without that can be found at one store in the middle of our local mall.
Why would I pay extra to have one tiny item delivered to my desk instead of pick it up at the mall? Have you SEEN these two?
*Seriously the best eyeshadow primer in the world. It makes your eyeshadow stay all day - long after the rest of your face has melted off in the heat.
